Social media proliferation, mobility and digitization of enterprises have brought major changes in the consumer goods industry. Consumers now seek instant information and seamless experience across channels. As a result, both product lifecycles as well as order-to-fulfillment cycles have become shorter.
Consumer packaged goods (CPG) have to take advantage of the technology trends to gain the digital edge. They need to appeal to consumers’ needs to have relevant, real-time and one-on-one interactions with their brands. Digital technology enables shopping anytime, anywhere and can bring in agility and speed to all aspects of a business, including people, processes and platforms.